Where to Taste Fresh-Pressed Olive Oil in Sonoma

By Michele Anna Jordan

December 1, 2021

It’s the season for olio nuovo, the fresh-pressed olive oil that marks the start of the holiday season.

Olive oil is never better, never more compelling, than it is at the moment it first streams into the world, straight from the press. It is the purest expression of the olive, an elixir that delights with field-fresh flavors and a texture best described as both lean and rich.

This is olio nuovo, the new oil.

Olio nuovo is a treasure of early winter in Sonoma. It cannot be separated from its season and cannot be preserved, as its bold flavors begin to fade not long after pressing. The decline is subtle at first, but within a month or two, the new oil loses its unique spark and begins to mellow. By early spring, it will be a memory until the next vintage.

“When olive oil comes out of the funnel during pressing, there is always a feeling of renewal and exuberance. The vibrant green and gold hues, the fresh aromas, and the healthy vegetative and fruity flavors are intoxicating, full of the strength and health of the trees, only an hour removed,” says Brooke Hazen, who oversees 70 acres of olive trees at his Gold Ridge Organic Farms in the rolling hills southeast of Sebastopol.

Typically, quality olive oil rests in bulk for a few months after being pressed, a process that allows it to settle and become shelf-stable. Olio nuovo, in contrast, is bottled and released straight from the press, skipping the step during which the oil rests, allowing fresh, peppery, straight-from-the-tree flavors to shine. Until quite recently, only a handful of local growers, including Healdsburg’s DaVero and Petaluma’s McEvoy Ranch, celebrated a separate release of the new oil before the more widely available extra virgin olive oil came to market.

Sonoma County’s olive harvest begins around the time the grape harvest concludes, typically in late October or early November, and continues for several weeks. By the winter holidays, prized bottles of olio nuovo are available locally, many of them from small-scale, family-owned farms and olive mills. These days, there’s recognition that Sonoma County-grown olio nuovo holds its own alongside prized oils from Tuscany such as Ardoino, a favorite of olive oil pioneer Ridgely Evers at DaVero, and Poggio Lamentano, the favorite of renowned food writer M. F. K. Fisher.

“There is al ways a feeling of renewal and exuberance. The vibrant green and gold hues, the fresh aromas…full of the strength and health of the trees, only an hour removed.” ~ Brooke Hazen

Producer Stephen Singer of Baker Lane Vineyards likens olio nuovo to the elusive white truffle, another early-winter treasure. “The early vivid expression of olive oil doesn’t last long, nor does the flavor of the truffle,” he says. “Both are transitory, deeply seasonal, momentary, and ephemeral.” Singer, the former wine director at Chez Panisse in Berkeley, used to be in the business of importing premium olive oil from Tuscany. Now, settled in the hills outside Sebastopol, he makes wine and produces estate olive oil.

Growers say that to understand olio nuovo, it is essential to understand olive oil itself. The characteristic flavors of an olive’s oil are determined almost entirely by which type of olive tree the olive grows upon (over 2,000 types of trees exist). The trees must be properly tended and pruned, and farmers must choose the right moment to pick. The olives must be harvested gently, without stems and leaves, then transported as quickly as possible to the mill, before they begin to ferment. It is the job of the miller to press the oil out of the olive as gently as possible. Nearly all premium oils are made with olives processed and pressed within 24 hours of being harvested.

The best olive oils are made with a mix of green fruit and ripe fruit. Green fruit has the bitterness and peppery qualities considered essential; when olives ripen to purple-black, as they all eventually do, their oil takes on more buttery characteristics. The mix of both green and purple olives at different stages of ripeness creates the complexity of flavor that makes olive oil lovers wax poetic.

Six local mills serve the olive growers of Sonoma County. Recently, these mills have also become home to a new seasonal tradition: the community milling day. At one of these events, typically held in November or early December, anyone with an olive tree or two can be part of the magic of olio nuovo. Small-scale growers and backyard hobbyists bring their freshly-picked fruit—in buckets, bags, and bins—to the mill on the day of the press. After checking the olives for pests and for ripeness, the miller adds the fruit to the press to become part of a community blend. This is grassroots local food production at its best: Each grower gets back containers of the fresh-pressed oil in proportion to what they contributed. The more olives you bring, the more oil you receive.

Standing in the orchard, watching as olives are gently tugged from their slender stems, it all comes full circle—the care put into tending the trees, the flurry of harvest day, the quick rush to the press. After an hour or two of picking, you can smell on your hands the subtle aroma of the olive and the oil within— all peppery and grassy, the sunlight and rain together. “Olive oil is priceless,” says Ridgely Evers. “And it is sacred.”

Tasting Sonoma’s Olio Nuovo

There are nearly a dozen commercial olio nuovo producers in Sonoma County, plus hundreds of backyard growers who either do a custom milling for oil to share with friends and neighbors, or who bring their olives to community milling events.

Baker Lane Vineyards: Stephen Singer’s 2021 Occidental Blend is not labeled “olio nuovo,” but is available soon enough after pressing that it is a de facto nuovo, with vivid flavors of artichoke, new mown hay, and green apple. Online sales only. bakerlanevineyards.com

DaVero Farms & Winery: The benchmark estate olio nuovo is sassy and elegant, with complex bitter and pepper flavors—the signature liquid nirvana. It is available by appointment at the tasting room and online, from Thanksgiving through the end of the year. 766 Westside Rd., Healdsburg. 707431-8000, davero.com

Dry Creek Olive Company: A blend of olives from 100-year-old trees and newly-planted cultivars goes into a bright, herbaceous olio nuovo, available shortly after pressing and prior to the release of estate’s signature flavored olive oils. 7878 Dry Creek Rd., Geyserville. 707-431-7200, trattorefarms.com

Eyrie Olive Oil: This delicious Tuscan-style olio nuovo is available on Saturdays at the Santa Rosa Original Certified Farmers Market, 50 Mark West Springs Rd., and at Lazzini’s Market, 3449 Bennett Valley Rd., Santa Rosa. Email suzanne@eyrieoliveoil.com for information.

Figone Olive Oil Company: The group releases an olio nuovo blend of Spanish and Italian varieties. 483 First St. West, Sonoma. 707-282-9092, figoneoliveoil.com

Gold Ridge Organic Farms: Brooke Hazen offers four olio nuovos, each made from a different variety of olive, including Picholine, Minerva, Tuscan, and Arbequina. The varieties ripen in succession, not simultaneously, and all are picked a bit later in the season, producing oils with a voluptuous buttery texture. The olio nuovos are released in late December and available through February. 3387 Canfield Rd., Sebastopol. 707-8233110, goldridgeorganicfarms.com

McEvoy Ranch: This olio nuovo evokes the subtle flavors of winter greens – think cardoons, chicories, and dandelions – with a trail of peppery heat, a signature quality of the estate’s seven Tuscan cultivars. Available at the ranch store and online. 5935 Red Hill Rd., Petaluma. 707-7782307, mcevoyranch.com

Monte-Bellaria di California: Proprietor Bill MacElroy typically harvests his olives on the last Sunday of October. His olive oil is available within about 24 hours of pressing, and though it is not labeled as olio nuovo, that’s what it is. 3518 Bloomfield Rd., Sebastopol. 707829-2645, monte-bellaria.com

Olivino: Their olio nuovo is a blend of five Tuscan cultivars from a 2,500-tree orchard that straddles the border of Sonoma and Mendocino counties. It shows classic flavors of fresh grass, fruit, nuts, and pepper. It is released near Christmas and available until Easter. 14160 Mountain Home Rd., Hopland. 707744-1114, olivino.com

Preston Farm & Winery: Chaste Maiden Early Release Organic Olive Oil is a blend of ten Italian and Spanish cultivars. Even in its youth, it is a delicate oil, with a modicum of the peppery heat that defines many other oils. As it ages, the oil softens even more, and develops buttery characteristics, making it ideal for anyone who balks at “two cough” olive oils, as some people call robust olio nuovos. 9282 West Dry Creek Rd., Healdsburg, 707-433-3372, prestonfarmandwinery.com

The Olive Press: Their olio nuovo is made from the Spanish cultivar Arbequina, which has suggestions of newly-mown grass, artichoke, apple, and banana. 24724 Arnold Dr., Sonoma, 800-9654839, theolivepress.com

Community Milling Days

Community milling days are a special way to participate in the feel and flavors of olive oil production. Some mills require a minimum quantity, while others will take even just a hatful of olives. The mills will generally ask for a specific mix of ripeness in the olives and that participants pick their olives within 24 hours of the event.

They’ll also inspect the olives for signs of damage from the olive fruit fly. For additional information and requirements, please contact each mill directly.

Dry Creek Olive Company, Geyserville: Oct. 31, Nov. 21, Dec. 5. 5 pound minimum, $1 per pound. 707-431-7200, trattorefarms.com

Figone’s Olive Oil Co.: Saturdays and Sundays, Oct. 9-Dec. 12. 5 pound minimum, $1.12 per pound. 707-244-9148, figoneoliveoil.com

McEvoy Ranch, Petaluma: Nov. 14; register by Nov. 10. $1 per pound. 707-778-2307, mcevoyranch.com

Olivino, Hopland: Call for information. 707-744-1114, olivino.com

The Olive Press, Sonoma: Nov. 7 and Nov. 21. 800-965-4839, theolivepress.com

I am so gleeful knowing I’m soon receiving these lovely products. Thank you! My son and I visited a few months ago—enjoyed some fresh oils. I’m truly a happy customer

Rahim Q., Grapevine, TX

My gift arrived and it was so fun to open! What an amazing small business... totally impressed with how everything was wrapped and packaged for shipping! Honeycrisp apples are my favorite and I can't wait to try the syrup. What an extravagant gift... everything looks delicious!

Ausma K.

Your EVOO is excellent and the best value I have found! We are repeat customers (in Connecticut) and will keep coming back!

Michael G., Plainville, CT

The Picholine Blend: Excellent per usual, thanks again.

Ty J., Hemet, CA

Absolutely love the flavor, texture and the overall taste of the Minerva Olio Nuovo. The high polyphenol count, USDA Organic and California certification are very important to me. The quality of your operation from the way you grow, harvest, process, store and ship your product is superb! Awesome customer experience every time I call. Very informative and pleasant to talk with. Extremely happy with Gold Ridge Organic Farms! I’m a customer for life. I have also referred Gold Ridge to several family members. My cousin loves your olive oil as much as I do. She mentioned to me that she hasn’t had such quality and flavor since we were kids growing up in our old world Greek cultural environments. Both of our fathers were in the restaurant business. In addition, the women of the households were incredible authentic Mediterranean cooks as well. That’s a great testament to your company and the quality of your products.

Matt M., Longmeadow, MA

Your EVOO is extraordinarily delicious! The oils are smooth, flavorful, and absolutely outstanding. I found your EVOO to be perfect for drizzling on cooked vegetables, and salads; although I use it anywhere I would previously use butter or a spread. The taste is simply incredible. Thank goodness you ship to the east coast; I'm so glad I found you and I will continue to be a customer.

Carol T., Hackettstown, NJ

My feedback on the Olio Nuovo Tuscan Blend 2022 Harvest: OUTSTANDING oil. If freshness is what it's all about, then you guys are DEFINITELY the WINNER.

Leslie H., Oak Harbor, WA

My feedback on the Minerva Blend 2021 EVOO: Your Olive oil is fantastic! It is probably the best I've ever had. I am 100% Greek and grew up with an immigrant father who believed in quality food. As soon as I open the bottle, the aroma hit me. It reminded me of my childhood and how delicious food used to smell. My cousin tried it first and contacted me to tell me all about it. From now on this is my oil. Absolutely love it!

Ann V., Buzzards Bay, MA

My feedback on the Olio NUOVO Minerva Blend 2022: Very happy with the Minerva Olive Oil! Excellent taste, the best quality olive oils l have ever tried. Also, great service. I like being able to speak with someone on the phone when I have a question. You offer a customer service experience whenever I call. You have a customer for life. Also, have references several to your company. Recently, my cousin has ordered a bottle of the Minerva and loves as much as I do.

Matt M., Longmeadow, MA

I loved your OLIO NUOVO Arbequina Blend! It makes the best salad dressing (with lemon juice, salt & pepper) and I’m glad it has a high percentage of polyphenols! I had bought olive oil from a different farm before and it wasn't as good as your oil. We are getting ready to order again.

Beth S., Louisville, KY

I saw this olive oil on La Briffe recommended by Ruth Reichl. I love olive oil. My grandmother was from Croatia and she cooked with olive oil as did my mother way before it was chic to do. I am a native Californian and I live in Georgia. I miss California and I love La Briffe and Ruth's recommendations for things like your olive oil. It keeps me in touch with all things California.

Pam H., Decatur, GA

I haven’t encountered many American olive oils that knocked me out, but this one from Gold Ridge Organic Farms in Sebastapol is exceptionally good.

Ruth Reichl, James Beard Award Winner, Food Writer & Chef

We really appreciated the informative and tasty presentations as well as farmer Brooke’s informative tour of the orchard. A+ Everyone was super nice.

Blane H., Cloverdale, CA

Always happy with your olive oil! Someday we hope to visit the farm. It looks beautiful!

Ryan J., Portland, OR

I learned so much about apples! Thanks. I thought the oil tasting was so well organized and I enjoyed the experience very much. I’ll be spending more on olive oil Now. Thanks!

Sara S., Sebastopol, CA

Love your organic olive oils - they are amazing! Whenever we are in the area will visit.

Scott B., San Diego, CA

I love the Meyer Lemon Olive Oil! A friend brought a bottle for me to try and I am in love. I am a personal chef and I plan to make this a regular finishing oil. I am taking it with me back east to share with friends!

Heidi L., Sebastopol, CA

I love our olive oil! Thank you.

Lisa M., Port Washington, NY

Love your olive oil, thanks!

Ryan J., Portland, OR

The Arbequina Blend olive oil is simply wonderful, and the shipping was very fast! Thank you!

Barb G., Post Falls, ID

I like the VOLO Chocolate with Meyer Lemon. Kind of satiny, not too sweet. That’s good in my book! I like the olive oil in that one too. Kind of creamy and nourishing.

Ginny A., Plainfield, MA

I saw the farm store sign from the road and came in to explore. I'm so glad I did. I tasted, and chose some gorgeous oils and vinegars too & chocolate! Some really special gifts available. Great packaging & nice hospitality. Thank you. I'll be back.

Penny L., Sonoma County, CA

Your facility is beautiful! Your olive oil is fantastic, and the specialty chocolate with olive oil is super delicious (wish they made at least 80% chocolate to cut down on the sugar). As an aside, I absolutely loved the front gates!

Bonnie K., San Francisco Bay Area, CA

My feedback on Meyer Lemon Blend Olive Oil: I love it and think you’re doing great work…a credit to the community!

Barbara C., Santa Rosa, CA

AMAZING true olive oil! The taste and texture is divine, but for us this oil has been a blessing beyond the gourmet, our autistic son has had tremendous leaps forward in healing and development, this oil is truly brain food pure and healing. Thank you for what you do!

Laina S., Naples, FL

[The tour and tasting were] very interesting and informative. Thank you.

Kristen T., Sonoma County, CA

I learned so much! Loved the samples - very generous! I am sharing my purchases with my friends, too. I made pancakes to try the apple syrup and that was a hit! Thanks to the polite and knowledgeable staff. We had a great time! We bought a few items, for us and as gifts. You have an impressive operation that we will continue to support! Thank you for your customer care, attention to detail, and knowledge. Excellence shows!

Gerard G., Napa, CA

The best, unparalleled olive oil I’ve ever had! Apple cider syrup is also second to none! What is the most impressive to me is that all of the ingredients are freshly grown, organically made! Simply the best!

Jeongbum S., San Francisco Bay Area , CA

The taste and texture is divine, but for us this oil has been a blessing beyond the gourmet, our autistic son has had tremendous leaps forward in healing and development, this oil is truly brain food pure and healing. Thank you for what you do!

Laina S., Naples, FL

A friend gifted me the assorted tins for Christmas and I am very impressed. Delicious oil. As I cannot do dairy and do not like margerines I found scrambling my egg in this olive oil was sublime. You don't want to waste it on dishes where you cannot get the full impact of its delicious flavor. I am hooked.

Jean M., Grants Pass, OR

I will NEVER go back to store bought oils! The difference in taste between fresh and store bought was extraordinary.

Sheryl P., Cheboygan, MI

My entire experience was wonderful. The order arrived in a very timely manner, and the product is excellent!

Barb G., Bonners Ferry, ID

We love the Honeycrisp-Fuji Apple Cider syrup! Thank you!

Sarah H., Culver City, CA

Great products, excellent service!

Karen K., Los Angeles, CA

Recipients of the EVOO were delighted. Nice to get positive feedback from foodies.

Yvonne , Sebastopol, CA

Very good people and service.

Mateo S.

Always a pleasure working with Gold Ridge Organic Farms for custom milling. Very professional, helpful and friendly.

Bill M.

Delicious products and a beautiful view.

Steven M.

So far have been splashing Minerva on our pasta. No more boring pasta dinners! The details were also good - packing material, gold tab on bottle for opening, info for using each oil, drop down tab to cover spout opening, etc… Every detail well planned.

Patti L., Bellevue, WA

Thank you providing this service to our community. I was so happy to be able to have my olives individually milled this year. In the past I have always participated in a community press. So this is the first time I have been able to taste my very own olive oil! Thanks for making that possible!

Mary Lee M.

We've only opened up one bottle so far but we are pleased. I'm a bit of an olive oil snob. Your oil has flavor and smells like fresh grass. I put it on my air popped popcorn with salt. It's delicious! So glad I found you! Can't wait to try the other oils and get the new harvest oils in the future!

Debbie V., Boulder, CO

Everything is so great! Love the tins as much as the bottles and enjoying both right now. Love giving these oils as gifts too!

Laurie S., Sonoma, CA

The olive oils are excellent. My favourites are Tuscan and Arbequina and the fact that they are organic makes them even better. Also the packaging is exceptional.

Joanne H., Red Bluff, CA

I’m very happy with your Arbequina Blend. It’s smooth and fresh. It makes everything taste elegant. I love it. I also love your Minerva olive oil.

Cheri R.

The Strawberry Parfait apples made a lovely, fluffy applesauce in a soft pink color. Not as deep a color as the Pink Pearls, and the flavor is milder than other varieties in the markets here - but very pretty nonetheless... With a wee bit of my "secret ingredient" it tastes great!

Jennie C.

I recently picked up some Gold Ridge Organic Farms strawberry parfait apples from Whole Foods. They are some of the best apples I’ve ever had.

Samantha E.

Excellent packaging and true authentic organic extra virgin olive oil with the bite to the palate that distinguishes it from poor quality and purported EV olive oils. Thanks again expect repeated orders to come!

Ty J., Hemet, CA

LOVE IT!!! I take a shot of olive oil every day. (Along w/all the other stuff we use EVOO for!). Picholine Blend is high in polyphenols, which is why I chose this blend… I'm after the health benefits of higher polyphenols… I love that Gold Ridge is organic, I love all the awards they have, I love that they are a small farm, I love the taste and quality of the olive oil!

Ashley C., Murrieta, CA

I received my shipment in good order. I have opened the Tuscan Blend and was very impressed with its flavor and finish. The others I have not tried at this time. Since I, also, am a very small olive grower and making some organic extra virgin olive oil, I love to try other oils.

Marilyn M., Calistoga, CA

Love love love my order! I was introduced to the goldridge olive oil from My real good greens delivery that I started. I love the olive oil so much that I order a bottle almost every week. I also told a girlfriend about it, she ordered some, and I ordered some for My mom and sister who live in New York. I have never had such amazing olive oil, and absolutely love it! Thanks

Nancy S., San Francisco, CA

Five Stars!!!!  Thank you Andrea and Brooke!  LOVE your product!!!  Hope that Montage Healdsburg can send guests for tasting, special events some day!  Hotel opens November 18!!

Laurie S., San Clemente, CA

I am happy with the Arbequina olive oil.  I had been looking for a long time for an olive oil appropriate for making a vinaigrette that was flavorful without being overpowered by the strong taste of the olive oil.  And now I have found it!  Thank you!

Deborah , Del Mar, CA

We love this oil. I feel better about consuming an oil that is actually good for you as long as I don’t over heat it or use too much of it at once

Irene D., Port Townsend, WA


Merhunisa K., Bronx, NY

I love this olive oil.  I had been looking and trying many olive oils to try to find a mild but flavorful oil that would not overwhelm salad dressings and vegetables.  This is absolutely a perfect oil for these purposes.  I now also use it as my overall go to olive oil.  It enhances and does not detract from other flavor profiles.  Just delicious!  I also love the pouring spout that was included in my first order.  I love it so much I even sent this oil to a friend of mine who also loves to cook.

Deborah M., Del Mar, CA

We appreciate the chance to support local artists. 

We’re on a keto diet that requires us to consume a cup of oil a day. Your sampler has made this program tasty! 

It was flawless and the packaging was perfect! 

Excellent! Gave some to my mom, sister, and son/fiancé for Xmas. They loved it! My son and fiancé (in colorado) said it is the best olive oil they have ever had! My mom and sister are repeat gifts. My mom asked for more of the goldridge olive oil for Christmas. Always pleased with goldridge.

Nancy S., San Francisco, CA

I LOVE your olive oil so much. It is smooth and bright and delightful. AND its the only oil I wanted to provision my upcoming sailing adventure with for 6 months!

Thank you.

Aria A., Hallandale Beach, FL

I am very happy with your product. Shipping was fast and quality is excellent!

Danielle L., Sequim, WA

Great arrived before we expected it. Andrea is wonderful, she knew what we wanted with just......it begins with a P

John G., Lake Oswego, WA

I'm only on my first of the trio, Minerva, but I'm already super happy with my order. And, as a longtime connoisseur, you are now one of my favorite olive oils, not kiddin, and will now be in my regular rotation. Thank you for the complimentary pour spout. I never liked their idea as to keep oxygen out. But I love it. Super convenient and makes it easy to pour all over the place.

Homero D., Driftwood, TX

Great service and love the olive oil!!

Deb , Perry, MO